Product Overview
ADV Tennis is a premium racquet-sports DTC brand (bags up to $299.95, 10-year warranty, 5% giveback) trusted by competitive players and coaches. Their Shopify store used Replo for rich landing pages — comparison tables, quizzes, UGC carousels, and FAQs — which created performance and maintainability debt as paid traffic scaled.We delivered a phased Replo → custom Shopify migration on their KrownThemes Split-based theme (ADV Live). Scope included rebuilding high-impact components as native Liquid sections — notably the custom collection landing template (adv_collection_landing), homepage banner blocks, icon feature columns, and comparison/FAQ modules — while preserving integrations with Okendo reviews, Klaviyo, Redo returns, and GTM/GA4. Migrated collection pages are ~6× lighter than the Replo-heavy homepage, giving ADV a faster, editor-friendly foundation for category campaigns.
Native Collection Page HTML
Baseline Homepage (Replo)
SKUs Products
Thought Fabric
Unfolding the grit and logic within our engineering fabric.
The Challenge
ADV Tennis relied on Replo for visually rich landing pages, but the page-builder output created serious performance debt — a ~2.6MB homepage, bloated DOM, and marketing sections that were hard to maintain in Shopify. For a premium bag brand running paid traffic to collection URLs, slow pages directly threatened conversion on $200–$300 hero products.
The Solution
Migrated selected high-traffic components from Replo into native Shopify Liquid sections on ADV’s custom Split theme. Rebuilt collection landing pages, homepage banners, feature columns, and comparison/FAQ blocks as theme sections — cutting collection page HTML to ~393KB while keeping Okendo, Klaviyo, Redo, and analytics intact.
The Outcome
Collection landings are now native, ~6× lighter than the Replo-heavy homepage, faster to load, and editable in the Shopify theme editor — giving ADV a performance and maintainability upgrade on their highest-value category pages without a risky full-store rebuild.
Core Features
Key capabilities engineered for this platform.
Technology Stack
The underlying infrastructure powering the solution.
Shopify Theme
Custom Split-based theme with native sections replacing Replo page-builder blocks — including adv_collection_landing, banner-home, and text-columns-with-icons.
Migration & Performance
Component-by-component migration strategy that cut collection page HTML from Replo bloat (~2.6MB homepage baseline) to lean native pages (~393KB) without risking a full-store cutover.
Integrations Preserved
Maintained existing marketing, reviews, and post-purchase app embeds while rebuilding front-end sections natively for better performance and theme-editor control.
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