Product Overview
Novogene Korea is the Korean subsidiary of a global next-generation sequencing (NGS) and multi-omics provider. Its public site at novogene.kr is a live B2B marketing engine — 40+ scientific service pages, quote-request forms, seasonal promo banners, and deep links into the company’s Customer Service System (CSS) and Eloqua campaign landers.Our engagement is an ongoing WordPress care and maintenance retainer, not a lab or bioinformatics build. We keep the production site stable through WordPress core, plugin, and theme updates with compatibility checks; security monitoring and hardening; automated backups with restore support; cache, image, and database performance hygiene; capped minor content and banner updates; troubleshooting for Elementor layouts, forms, email, and integrations; and implementation of Google and Naver marketing tags plus other embeds the marketing team needs — so researchers can browse services and submit RFQs while KR campaigns stay live.
Maintained Service Pages
Modules Care Scope
Eloqua Integrations
Thought Fabric
Unfolding the grit and logic within our engineering fabric.
The Challenge
Novogene Korea’s live WordPress site is the front door for Korean researchers, universities, hospitals, and biotech buyers evaluating NGS and multi-omics services. Without ongoing care, plugin updates break Elementor layouts, forms stop sending RFQs, promo banners go stale, tracking tags fail, and security risk grows — directly threatening lead capture during active KR campaigns.
The Solution
Delivered a structured WordPress maintenance retainer covering core/plugin/theme updates, security monitoring and hardening, automated backups, performance hygiene, capped content changes, technical troubleshooting, and marketing-tag support. The site stays production-ready while marketing runs seasonal promotions, updates scientific pages, and routes prospects into quote forms, Eloqua landers, and the external CSS customer portal.
The Outcome
The client maintains a stable, secure, campaign-ready Korean marketing site without hiring a full-time WordPress engineer — with predictable monthly care, faster turnaround on minor content and tag changes, and reduced risk of downtime or broken lead paths during high-value NGS promo periods.
Core Features
Key capabilities engineered for this platform.
Technology Stack
The underlying infrastructure powering the solution.
CMS & Frontend
Managed WordPress marketing site with Elementor-built Korean service catalog, quote forms, promo carousels, and mobile-responsive scientific content pages.
Hosting & Performance
Production hosting on Atomic with CDN-backed delivery, cache configuration, image optimization, and database hygiene to keep campaign traffic fast and stable.
Security, Backups & Integrations
Security monitoring, login hardening, automated backups, spam protection, and marketing integrations including GTM, Eloqua promo landers, and customer portal deep-links.
Get In Touch
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946 Hougang Street, Singapore 530972
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