Product Overview

Togs 88 is a Pakistani comfort-fashion brand born during COVID-19, built on a family garment-manufacturing legacy in Karachi. Using in-house knitting machines, they produce export-quality loungewear, coord sets, hoodies, tees, and matching kids sets under the tagline “Be Sunday Comfy, Every Day.”We delivered the entire Shopify Dawn store at togseighty-8.pk: branded theme configuration (Togs 88 By OneT Digitals on Dawn 15.2.0), homepage merchandising with slideshow, collection grids, featured products, and founder storytelling, plus Reelfy shoppable video and Judge.me reviews. The catalog spans 130 products across 22+ collections with variant-heavy PDPs, volume/quantity-break discounts, cart drawer, predictive search, and seasonal promo collections — giving Togs a scalable D2C channel beyond Instagram DMs.

130
SKUs Products Live
22+
Categories Collections
Dawn
15.2.0 Theme

Thought Fabric

Unfolding the grit and logic within our engineering fabric.

The Challenge

Togs 88 had in-house manufacturing and a strong comfort brand in Karachi but no scalable owned e-commerce channel. They needed a Shopify store that could handle 130+ variant-heavy SKUs, run bundle promos, showcase social video content, and convert Instagram traffic — without the performance debt of page builders.

The Solution

Built a full Shopify Dawn storefront with branded theme configuration, homepage merchandising, deep collection architecture, variant PDPs, cart drawer, predictive search, Reelfy video, Judge.me reviews, and volume/quantity-break discount integration — optimized for PKR, COD-first Pakistan shoppers.

The Outcome

Launched a production D2C store with 130 products, shoppable video, bundle discounts, and review social proof — giving Togs 88 an owned sales channel that matches their ‘Sunday Comfy’ brand and Karachi-made quality story.

Core Features

Key capabilities engineered for this platform.
Custom Shopify Dawn Theme (Togs 88 By OneT Digitals) Homepage Slideshow & Multi-Collection Merchandising TOGS @ Heart Brand Story Section Reelfy Shoppable Video Gallery 130+ Product Catalog with Variant PDPs Bundle & Volume / Quantity-Break Discounts Judge.me Reviews & Social Proof Carousel Cart Drawer, Predictive Search & Seasonal Sale Collections

Technology Stack

The underlying infrastructure powering the solution.

Shopify Dawn Storefront

Official Shopify Dawn theme customized for Togs 88 — slideshow hero, collection lists, featured products, image-with-text brand story, and mobile-first cart drawer.

Dawn 15.2.0 Liquid Sections Cart Drawer Predictive Search Volume Pricing CSS

Merchandising & Conversion

Social-first merchandising with video galleries, review carousels, and volume-discount widgets on product and cart pages to lift AOV on coord sets and packs.

Reelfy Shoppable Video Judge.me Reviews Bundle Collections Quantity Break Discounts Seasonal Sale Landing Pages

Pakistan D2C Commerce

Production storefront for a Karachi manufacturer selling nationwide — variant-heavy apparel, promo collections, and Pakistan-localized shopping flows.

PKR Pricing COD Checkout 130+ SKU Catalog Variant Size/Color UX Cloudflare + Shopify CDN

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Cintali

Cintali is a Pakistani fashion and fragrance brand selling 365+ SKUs on Shopify Dawn. We built the full storefront — custom theme, collection architecture, variant PDPs, minicart, reviews, and PKR/COD checkout flows — powering their D2C expansion.

ShopifyFashionD2C

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