Product Overview
Cintali is a Lahore-based retail brand (founded 2021) built around the idea of quality Pakistani fashion at accessible prices. The name references 1947 and the birth of Pakistan; the brand donates Rs. 47 from every article sold to underserved communities and operates physical stores in DHA Lahore and PWD Islamabad, with GIGA Mall Islamabad coming soon.We delivered the entire Shopify project on a customized Dawn foundation (production theme: Mr.$ Custom). That included a bespoke homepage with marquee storytelling, hero slideshow, category discovery, and curated product grids; a deep East/West Man/Woman + Fragrances catalog structure; product pages with color/size variants, inline size charts, Judge.me reviews, recommendations, and recently viewed; minicart, quickview, wishlist, and predictive search; Instafeed and newsletter integrations; and Pakistan-specific commerce pages for COD, delivery (Rs. 200 flat / free over Rs. 5,000), exchanges, FAQs, and WhatsApp-supported customer service.
SKUs Products Live
Categories Collections
+ 1 Soon Retail Stores
Thought Fabric
Unfolding the grit and logic within our engineering fabric.
The Challenge
Cintali needed to move beyond social selling and fragmented retail touchpoints into a scalable online store. With hundreds of apparel variants, a new fragrance line, seasonal drops, and Pakistan-specific buying behavior (COD, phone confirmation, flat delivery fees), an off-the-shelf theme could not support their East/West catalog structure or brand story.
The Solution
Delivered an end-to-end custom Shopify build on a Dawn foundation: bespoke theme sections, deep collection architecture, conversion-focused product and cart UX, reviews and Instagram integrations, and operational pages for delivery, exchanges, FAQs, and contact — all localized for PKR and COD-first checkout.
The Outcome
Launched a production D2C storefront with 365 products, 30+ collections, omnichannel store locator, and a premium ‘Proudly Made in Pakistan’ brand experience — giving Cintali a scalable digital sales channel alongside its Lahore and Islamabad retail locations.
Core Features
Key capabilities engineered for this platform.
Technology Stack
The underlying infrastructure powering the solution.
Shopify Storefront
Custom Dawn-derived theme with reusable sections for slideshows, marquees, collection grids, image tabs, and store locator — built for seasonal campaign updates without a full redesign.
Frontend & UX
Component-based CSS architecture with pub/sub cart events, modal quickview, sticky product UX, and mobile-first product cards optimized for variant-heavy apparel catalogs.
Integrations & Commerce
Third-party apps and Pakistan-ready commerce flows including cash-on-delivery, flat-rate delivery rules, reviews, social proof, and Instagram merchandising.
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