Product Overview
The Early Access Challenge for Untargeted Metabolomics is a branded 60-second HTML5 runner and demand-generation campaign built for Novogene Europe. Designed to replace ignored webinars and emails, researchers play as Dr. Novo, collect Genomiles (+3/+8) while dodging sample-integrity barriers (−10), and view in-game product education popups highlighting Novogene's end-to-end multi-omics and high-impact publications.To enter the public leaderboard and compete for €900 in NovoFunds service credit (spendable on future sequencing and metabolomics projects), players submit their work email, PI/lab name, institution, and research interest. The system handles GDPR terms, streams lead data into Oracle Eloqua in real time via Cloudflare Workers + D1, powers viral referrals (+5 Genomiles per verified colleague), and provides campaign managers with a one-click 3-sheet Excel export.
Seconds Play Time
NovoFunds Prize Pool
Genomiles Referral Bonus
Thought Fabric
Unfolding the grit and logic within our engineering fabric.
The Challenge
Novogene Europe needed to increase adoption for untargeted metabolomics and multi-omics services among existing lab customers beyond a 3% baseline. Traditional PDFs, webinars, and trade show booths failed to capture PI intent effectively.
The Solution
Architected a 60-second branded HTML5 game (Dr. Novo) on Cloudflare Pages and Workers. Players compete for €900 in NovoFunds, input research interests, generate referral links, and automatically stream qualified lead data directly into Oracle Eloqua.
The Outcome
Delivered a high-conversion digital campaign asset that turned 60-second play sessions into CRM-ready PI leads with research flags, viral lab referrals, and single-click admin Excel reporting.
Core Features
Key capabilities engineered for this platform.
Technology Stack
The underlying infrastructure powering the solution.
Frontend HTML5 Canvas Game
Custom 60-second side-scroller running at delta-time 60/120fps with mobile-scaled hitboxes, in-game product education modals, audio context, and GDPR consent layers.
Edge Backend & CRM Handoff
Serverless REST API handling leaderboard math, viral referral tracking (+5 bonus), and background non-blocking Eloqua CRM lead ingestion via waitUntil execution.
Campaign Ops & Security
UUID-gated admin command center generating styled 3-sheet Excel exports (Leaderboard, Referrals, All Games) with full GDPR compliance and anonymized public leaderboard.
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